Emotions | Study advances
Anyone who wants to be effective,
must arouse emotions
Emotions form our experiences, interactions and decisions.
They are the key to successful media and business results
"Emotional advertisements are 11 times more effective for the growth of market share"
Donald Gunn, The Gunn Report
"Facial expressions present the most accurate image of our feelings"
Dr. Paul Ekman, psychologist and expert in the area of emotion research
Emotions | Facial expressions
Face - language of unfiltered emotions
If it were enough to ask, all of us would solely make the right decisions
People only rarely understand why they like this or dislike that. It is ok. Their face will reveal it. Facial expressions are fast, unconscious and rich in information. We have 42 muscles and 2 bones on our face - with their help we are capable of producing more than 10 000 movements, 3 000 of which are related to emotions. Through the recording of these movements, it is possible to evaluate unconscious and unfiltered human feelings. Movements of muscles on the face and feelings are mutually connected. When we feel sad, the corners of our mouths turn down. When we let the corners of our mouth turn down, we will in turn feel sad.
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Emotions | Research
From electrical discharge to artificial intelligence
200 years of emotional expression research
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About us | Technology
We measure emotions
People share their unconscious reactions
simply through their webcam
Software Emotion ID is a cloud solution which is capable of transforming an ordinary camera, for example one in a notebook or smartphone, to a camera sensitive to emotions. Emotion ID is software which combines the most recent information from the IT world, data analyzes and scientific knowledge from the fields of psychology and neurology. Thus we are able to detect emotions from a great number of respondents.
Hello, my name is Petra!
Move the wheel and find out what Emotion ID
detected in my face.
This is fun!
You are amusing her, continue.
I have doubts.
We detect fear as well as disagreement.
I am disappointed...
Petra would be happy if things
Take it away!
Petra's face says: YUCK!
Petra's face says that she is
This is a face showing real happiness.
I have a broken heart.
There is sadness in Petra's face.
This is unpleasant.
Petra hides fear behind a smile.
About us | Solutions
Fast - objective - honest - thorough
Combining the advantages of qualitative and quantitative research and one or two additional truths!
It is time to review how marketing research is being performed. Traditional marketing research is usually too complex, time consuming and expensive. Current declarative methods are unable to detect true infiltrated reactions. Respondents are not obliged to have the capability to describe what and why they like something. Or they can answer in a way they think they are expected to answer. To apprehend facial expressions, is to apprehend true reactions of your audience.Contact us
- Gain insight into the real opinions of your clients (opposed to only what is claimed to be real)
- We will filtrate communication concepts according to their emotional power
- We will identify and optimize the momentum of your advertisement
- We will define problematic areas between the customer - and brand
- We will enhance web design and in turn increase conversions
- You are creating a stronger relationship with the customer
About us | FAQ
Frequently asked questions
YES. Our platform works on every standard computer. If you see your face on the webcam test, the recording will be successful. Detailed technical requirements are:
- A webcam with a minimum resolution of 640 x 480px
- Internet browser: Mozilla Firefox v23+, Google Chrome v28+ a Opera v18+
- a speaker for the playback of sound
YES. Software Emotion ID is based on scientific research from various fields of study, mainly psychology, computer vision and machine learning. The access to emotions is based on Dr. Ekman's widely accepted theory of basic cross-cultural, universal emotions. You can read more about his research here.
YES. I plan on adding more matrices to satisfy the individual needs of our clients. In addition to emotions, we are working on more complex mental expressions like criticism, boredom and compassion.
Ask us a question
Emotions are sensitive affairs. We respect the privacy of our respondents and we do not record them without their consent. Obtained data are safely stored and are not used for any other purpose.
Find out more about the protection of personal data at eID